Niche markets are minute but money-making segments of the market which usually focus on satisfying the wants and needs of clients that normal and usual brands might not be able to do. This definition would denote that the halal cosmetics business is one. A comparatively new industry, the halal cosmetics industry is proposed to receive returns of $81 billion by 2021, alluring many newcomers into the business.

The Muslim inhabitants in Western countries are also lending help to niche troupe in the halal cosmetics industry. In 2011, Amara cosmetics were launched as the first North American country to endow with halal certified cosmetics to Muslims in the United States—and around the globe. Shamalia Mohamed, Founder of Amara hoped to produce a cosmetics brand that Muslims could straightforwardly pick up without the need to read the labels before buying.

An illustration of a halal cosmetics product that has been doing well is Iba Halal Care which is the first halal-certified cosmetics product from India. Their achievement has been beyond belief. In just a year, Iba has grown from its very first detached store in Ahmadabad to a grant network around India and supplies their products to worldwide online stockists such as Amazon, Flipkart,etc.

For exhibitors and visitors it is significant to get a general idea about all trade fairs show to find the correct ones for their requirements.